Why drive growth in our local fashion industry?

It is one of Australia’s true female led industries, with women representing over 77% of the industry workforce.

The Australian fashion and textile industry is looking for new ways to revolutionise, be sustainable, and grow its economic impact. Investment in research can lead to innovative sustainable practices including creating cotton circularity in regional Australia.  Fashion lovers are looking for companies which embrace sustainable practice - like you, dear reader! We know this as the fashion community from all over the world are choosing Australian sustainable and premium fashion brands over cheap fast fashion.

Currently demand for locally made is far outstripping supply.  Local manufacturing allows companies to react quickly and preserve Australian jobs. Less than 5% of Australian garments are fully manufactured here. The government could boost local manufacturing by having all its uniforms produced locally.

Country Road supports locals by sourcing Australian cotton, merino fibres and leather. Their onshore production initiative benefited a workforce of 120 Australians across multiple manufacturing facilities, whilst also creating a smaller transport footprint. 

The Australian Fashion Trademark strengthens and advances our unique position on the global stage. The logo helps fashion communities to browse Australian Fashion brands that match their values and style.

When business and government work together we have the potential to place our industry on an accelerated growth trajectory, forging the way towards a circular industry that contributes over $38 billion to Australia’s economy and more than 565,000 jobs. 

Read Fashion Evolution: From Farm to Industry report here.

Let us know your thoughts on the future of Australian fashion

Your designer, Emma Bond at Australian Fashion Week 2022